Emotion Vs. Logic? 3 Top Tips for Prepping Your Home for Sale

August 8, 2017
image

I can’t take credit for this quote, but I’ve certainly found it to be true in the decision making process during home sales:

“Buyers tend to make decisions based on emotions first and justify with logic later” 
I feel that this is such a great quote to keep in mind as you prepare your home to sell, especially as you deliberate on what things to do to your home to get it ready. 
Here are the top 3 items I would recommend you concentrate on that help get a home “feeling” right to buyers.
1. Paint  Look for neutral colors that work well together and provide consistency throughout the house. You would be amazed on what a fresh coat of paint will do to make a space feel more comfortable. 
2. Flooring  If you have the budget, consider installing new carpeting, uncovering and refinishing wood floors, or installing some decent quality laminate. Kitchens, living areas, and master bedrooms sell homes so concentrate on these areas first. Flooring allowances (offered to buyers to replace carpet on their own) makes logical sense, but we are looking to affect emotions, not logic!
3. Professional Staging – I can’t emphasize this enough….stage your home! There are plenty of staging companies that will do a staging consult for a minimal price and use all of the furniture that you already have. I’ve personally used a local company that does an amazing job of utilizing and rearranging existing furniture and decorations that clients already have. Even if you have to rent some furniture to fill a space, you should easily be able to recoup those costs in a higher and faster resale of the home. 
If you’d like some real-time data of the power of staging, check out this 2017 report from the National Association of Realtors
https://www.nar.realtor/reports/profile-of-home-staging
Bonus Tip: Clean your windows or have them professionally cleaned prior to going on the market. You want that natural light coming into a house as much as possible

— 

This certainly is not a comprehensive list of what to focus on when getting your home ready to sell, but I personally feel that each one of these items addresses how a buyer “feels” when they enter and explore a home. 
If you’d like to discuss the best way to prepare your home to sell, I am always available to chat and figure out the best plan of action for your home. You can contact me at:
tim.borgman@8z.com
(970) 999-4581